lohaana.blogg.se

1. #SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT UPDATE#
2. #SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT PLUS#

There’s nothing better than when ARR goes viral! This keiretsu of bottom-up SaaS companies are already sharing best practices and learning from each other. Scratchpad joins Craft’s portfolio of bottom-up SaaS companies like ClickUp, Sourcegraph, and OpenPhone who have mastered this type of go-to-market motion, which combines B2C growth tactics with a B2B revenue model. Scratchpad has used this sales motion to rapidly add customers from great sales organizations like Autodesk, Brex, Front, ProductBoard, Sendoso, Snowflake and Twilio – and they’re just getting started. I’ve described this Enterprise Freemium approach as a “best of both worlds” sales motion because it combines enterprise budgets with the velocity of an SMB-like sales cycle.

#SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT PLUS#

With rapid adoption and habitual usage among sales reps, plus alignment with sales ops and sales management goals, Scratchpad has a natural entry point to negotiate paid contracts. This explains Scratchpad’s viral spread: once one rep uses it, it takes hold in an organization and the number of users grows rapidly. While not at first apparent, when we dove into the product usage data and isolated weekday usage among paid accounts, we saw that sales reps use Scratchpad almost 4 work days every week, which is best-in-class. The data in that blog is actually from our Scratchpad diligence. I wrote about its habit-forming nature in my blog Measuring SaaS Engagement. Once a rep starts using Scratchpad, two things tend to happen: 1) it becomes a daily habit, and 2) they share it with their teammates. Its freemium model lets any sales rep sign up, connect their account, and start using the product. What got us most excited about Scratchpad is its viral spread within sales organizations. Sales reps love it for its speed and ease of use, while sales management and operations love it because it encourages real-time updates and data hygiene.

#SCRATCHPAD 13M SERIES CRAFT VENTURESSAWERSVENTUREBEAT UPDATE#

It provides a beautiful and lightning-fast interface to take notes, record to-dos, and update the status of deals – with everything instantly flowing back into Salesforce. Scratchpad is a workspace for sales teams as well as others in revenue-related functions. We are a diverse team working fully remote, which means you get to challenge conventional wisdom, think globally, and do your best work all from the comfort of your own home office.Today Craft Ventures is excited to announce that we are leading the $13M Series A in Scratchpad, and I will be joining the board. We're growing fast and searching for those who align with our values, have strong empathy, and get stuff done. We reduce and nearly eliminate tedious admin time, increasing sales performance across the organization.Ĭustomers aren’t the only ones who recognize our worth, top-tier investors like Accel & Craft Ventures have partnered with us as well. How does it work? We provide a beautiful and lightning-fast interface to take notes, record tasks and follow-ups, collaborate and update the status of deals – with everything instantly flowing back into Salesforce. Based on the incredible customer love we’ve received, we have a fantastic start towards dominating this massive opportunity. We believe salespeople deserve to focus on what matters (selling) instead of suffering from tedious data entry. We genuinely care about creating a delightful product experience that has a meaningful impact on how revenue teams work. Scratchpad is the first workspace for revenue teams.